Domino’s Changing the Game – Great Strategy for New CEO

Domino’s is getting pretty good reviews for having the courage to face the feedback from their customers that their pizza crust tastes like cardboard and the sauce has no flavor.  That’s not what interests me the most about this new marketing campaign.  Check it out and then read on.  Domino’s turn around.

What many people may not realize is that this is the first big leadership move for Domino’s new CEO who happens to be following in the foot steps of two giant leaders – Dave Brandon and before him, Tom Monahan.  What a way to promote the brand of the company AND the new leader in a big, innovative way.

Taking advantage of social media, new CEO Patrick Doyle has already claimed his own change strategy to all the world.  This is not small feat for someone who has been an ‘insider’ to Domino’s since 1997.  And he hasn’t even  taken the reigns. I know I will be sharing this with my transition coaching clients for months to come as we watch how things pan out for Doyle.  I think odds are in his favor.

Some might argue that this strategy works for a consumer-based company.  I would argue that  C-level leaders taking a new role could take some lessons from Doyle and watch how innovative communication strategies can be powerful ways to gain followership and some quick, early wins.


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